• To develop a competitive company in the Pyrethrum Industry by offering eco friendly chemicals and to be a strong partner in National poverty reduction programs.

To Achieve this, we've set ourselves the following strategies:

• * To promote pyrethrum growing as a cash crop in the volcanic areas of Northern and Western parts of Rwanda by organizing pyrethrum farmers into credible cooperatives.
• * To increase the quality and quantity of pyrethrum through best agronomic practices and improved seeds by use of in vitro laboratory and soil analysis programs.
• * To train our personnel to improve skills.